Description: News That Matters : Television and American Opinion, Paperback by Iyengar, Shanto; Kinder, Donald R., ISBN 0226388581, ISBN-13 9780226388588, Brand New, Free P&P in the UK Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news stories in selected television broadcasts. Their resulting book News That Matters, now hailed as a classic by scholars of political science and public opinion alike, is here updated for the twenty-first century, with a new preface and epilogue by the authors. Backed by careful analysis of public opinion surveys, the authors show how, despite changing American politics, those issues that receive extended coverage in the national news become more important to viewers, while those that are ignored lose credibility. Moreover, those issues that are prominent in the news stream continue to loom more heavily as criteria for evaluating the president and for choosing between political candidates. &;News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here.&;&;The Public Interest
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Book Title: News That Matters : Television and American Opinion
Number of Pages: 216 Pages
Language: English
Publication Name: News That Matters: Television and American Opinion, Updated Edition
Publisher: T.H.E. University of Chicago Press
Publication Year: 2010
Item Height: 225 mm
Item Weight: 328 g
Type: Textbook
Author: Donald R. Kinder, Shanto Iyengar
Subject Area: Constitutional Law, Political Science
Series: Chicago Studies in American Politics (Chup)
Item Width: 159 mm
Format: Paperback
