Description: New Meanings for Marketing in a New Millennium Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference Author(s): Melissa Moore, Robert S. Moore Format: Hardback Language: English Publisher: Springer International Publishing AG, Switzerland Imprint: Springer International Publishing AG ISBN-13: 9783319119267, 978-3319119267 Synopsis Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
Price: 110.38 GBP
Location: Aldershot
End Time: 2024-11-26T09:08:21.000Z
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Book Title: New Meanings for Marketing in a New Millennium
Number of Pages: 302 Pages
Language: English
Publication Name: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing A&G
Publication Year: 2014
Subject: Marketing, Business
Item Height: 279 mm
Item Weight: 9925 g
Type: Textbook
Author: Melissa Moore, Robert S. Moore
Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Item Width: 210 mm
Format: Hardcover
