Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Museum MarketingISBN13:9780750680653ISBN10:0750680652Author:Rentschler, Ruth (Author), Hede, Anne-Marie (Author)Description:Museums Have Moved From A Product To A Marketing Focus Within The Last Ten Years This Has Entailed A Painful Reorientation Of Approaches To Understanding Visitors As 'Customers'; New Ways Of Fundraising And Sponsorship As Government Funding Decreases; And Grappling With Using The Internet For Marketing This Book Brings The Latest In Marketing Thinking To Bear On The Museum Sector Taking Into Account Both The Commercial Issues And Social Mission It Involves Carefully Structured To Be Highly Accessible The Book Offers: * A Contemporary And Relevant And Global Approach To Museum Marketing Written By Authors In Britain, Australia, The United States, And Asia * An Approach That Reflects The Particular Challenges Museums Of Varying Sizes Face When Seeking To Market An Experience To A Diverse Set Of Stakeholders: Audience; Funders; Sponsors And Government * A Particular Focus On Museum Marketing In The 'Information Age'* Major Case Studies At The Beginning And End Of Each Section Of The Book, And Smaller Case Studies Within Chapters The Hugely Experienced Author Team, Includes Both Leading Academics And Practitioners To Ensure The Book Has Broad Appeal And Is Both Relevant, Innovative And Progressive In Approach It Will Be Essential Reading For Students In Museum Studies, Non-Profit Marketing, And Arts Management And Marketing It Will Also Be Equally Relevant For Professionals Working In And Managing Museums And Galleries, Heritage Attractions And Ministries Of Arts Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2007-07-03Weight:1.01 lbsDimensions:0.73'' H x 9.13'' L x 6.26'' WNumber of Pages:296Language:English
Price: 80.65 USD
Location: USA
End Time: 2024-11-26T11:18:28.000Z
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Book Title: Museum Marketing
Number of Pages: 296 Pages
Language: English
Publication Name: Museum Marketing
Publisher: Routledge
Publication Year: 2007
Subject: Marketing / General, Museums, Tours, Points of Interest, General
Item Height: 0.7 in
Item Weight: 15.2 Oz
Type: Textbook
Subject Area: Travel, Business & Economics
Author: Ruth Rentschler, Anne-Marie Hede
Item Length: 9.1 in
Item Width: 6.3 in
Format: Perfect
