Description: Media Management : A Cas Approach, Paperback by Hollifield, C. Ann; Wicks, Jan Leblanc; Sylvie, George; Lowrey, Wilson, ISBN 1138901024, ISBN-13 9781138901025, Like New Used, Free shipping in the US Media Management: A Cas Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
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Book Title: Media Management : A Casebook Approach
Number of Pages: 416 Pages
Language: English
Publication Name: Media Management : a Casebook Approach
Publisher: Routledge
Item Height: 0.9 in
Publication Year: 2015
Subject: Communication Studies, Media Studies, Industries / Media & Communications, Journalism
Item Weight: 21.6 Oz
Type: Textbook
Author: George Sylvie, C. Ann Hollifield, Wilson Lowrey, Jan LeBlanc Wicks
Subject Area: Social Science, Language Arts & Disciplines, Business & Economics
Item Length: 9.1 in
Item Width: 6.1 in
Series: Routledge Communication Ser.
Format: Trade Paperback
