Description: Marketing Strategy for the Creative and Cultural Industries, Paperback by Kolb, Bonita M., ISBN 0367419777, ISBN-13 9780367419776, Like New Used, Free shipping in the US Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
Price: 65.08 USD
Location: Jessup, Maryland
End Time: 2025-01-26T16:07:39.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Marketing Strategy for the Creative and Cultural Industries
Number of Pages: 272 Pages
Publication Name: Marketing Strategy for Creative and Cultural Industries
Language: English
Publisher: Taylor & Francis Group
Subject: Industries / Service, Marketing / General, Business Aspects, General
Publication Year: 2020
Type: Textbook
Item Length: 9.2 in
Subject Area: Art, Performing Arts, Business & Economics
Author: Bonita M. Kolb
Series: Mastering Management in the Creative and Cultural Industries Ser.
Item Width: 6.2 in
Format: Trade Paperback
