Description: Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) [Paperback] Kolb, Bonita Product Overview Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans;• bringing together strategic planning, market research, goal setting, and marketing theory and practice;• explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide. Read more Details Publisher : Routledge; 2nd edition (September 17, 2020) Language : English Paperback : 324 pages ISBN-10 : 0367419777 ISBN-13 : 76 Item Weight : 1.1 pounds Dimensions : 6.14 x 0.75 x 9.21 inches Best Sellers Rank: #2,321,026 in Books (See Top 100 in Books) #684 in Sports Industry #748 in Service Industry (Books) #809 in Museum Studies & Museology (Books) #684 in Sports Industry Stock Photos Please Note: All of our book listings use stock photos unless otherwise stated. Please read our descriptions for accurate conditions and editions, don't use the photos! Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
Price: 87.43 USD
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ISBN: 0367419777
ISBN10: 0367419777
ISBN13: 9780367419776
EAN: 9780367419776
MPN: does not apply
Brand: Routledge
GTIN: 09780367419776
Number of Pages: 272 Pages
Language: English
Publication Name: Marketing Strategy for Creative and Cultural Industries
Publisher: Taylor & Francis Group
Publication Year: 2020
Subject: Industries / Service, Marketing / General, Business Aspects, General
Type: Textbook
Author: Bonita M. Kolb
Subject Area: Art, Performing Arts, Business & Economics
Item Length: 9.2 in
Item Width: 6.2 in
Series: Mastering Management in the Creative and Cultural Industries Ser.
Format: Trade Paperback
