Description: Marketing Research : An Applied Orientation, Hardcover by Malhotra, Naresh K., ISBN 0136085431, ISBN-13 9780136085430, Brand New, Free shipping in the US For undergraduate and graduate marketing research courses.
Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.
The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.
Price: 290.84 USD
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Book Title: Marketing Research : An Applied Orientation
Number of Pages: 944 Pages
Language: English
Publication Name: Marketing Research : an Applied Orientation
Publisher: Pearson Education
Publication Year: 2009
Subject: Marketing / General, Mathematical & Statistical Software, Marketing / Research
Item Height: 1.5 in
Item Weight: 76 Oz
Type: Textbook
Author: Naresh Malhotra, SPSS
Subject Area: Computers, Business & Economics
Item Length: 11.1 in
Item Width: 8.6 in
Format: Hardcover
