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Marketing Management in Turkey - 9781787145580

Description: Marketing Management in TurkeyAuthor(s): Selcen Ozturkcan, Elif Yolbulan Okan Format: Hardback Publisher: Emerald Publishing Limited, United Kingdom Imprint: Emerald Publishing Limited ISBN-13: 9781787145580, 978-1787145580 Synopsis Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy-namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer. This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.

Price: 63.19 GBP

Location: Aldershot

End Time: 2025-01-18T09:20:30.000Z

Shipping Cost: 35.83 GBP

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Marketing Management in Turkey - 9781787145580

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Book Title: Marketing Management in Turkey

Number of Pages: 480 Pages

Language: English

Publication Name: Marketing Management in Turkey

Publisher: Emerald Publishing The Limited

Publication Year: 2018

Subject: Management, Marketing, Business

Item Height: 229 mm

Item Weight: 772 g

Type: Textbook

Author: Elif Yolbulan Okan, Selcen Ozturkcan

Series: Marketing in Emerging Markets

Item Width: 152 mm

Format: Hardcover

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