Description: Marketing Management in TurkeyAuthor(s): Selcen Ozturkcan, Elif Yolbulan Okan Format: Hardback Publisher: Emerald Publishing Limited, United Kingdom Imprint: Emerald Publishing Limited ISBN-13: 9781787145580, 978-1787145580 Synopsis Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy-namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer. This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.
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Book Title: Marketing Management in Turkey
Number of Pages: 480 Pages
Language: English
Publication Name: Marketing Management in Turkey
Publisher: Emerald Publishing The Limited
Publication Year: 2018
Subject: Management, Marketing, Business
Item Height: 229 mm
Item Weight: 772 g
Type: Textbook
Author: Elif Yolbulan Okan, Selcen Ozturkcan
Series: Marketing in Emerging Markets
Item Width: 152 mm
Format: Hardcover