Description: Front and Back covers have flaws, pages are clean. The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Price: 19.99 USD
Location: Brookwood, Alabama
End Time: 2025-01-24T15:53:26.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Marketing Management: A Strategic Decision-Making Approach
Narrative Type: Nonfiction
Intended Audience: Adult
Inscribed: NO
Number of Pages: 576 Pages
Language: English
Publication Name: Marketing Management: a Strategic Decision-Making Approach
Publisher: Mcgraw-Hill Education
Subject: Marketing / General
Publication Year: 2012
Item Height: 0.9 in
Item Weight: 34.4 Oz
Type: Textbook
Item Length: 9.9 in
Subject Area: Business & Economics
Author: John Mullins, Orville C. Walker Jr., Orville C. Walker
Item Width: 8.1 in
Format: Trade Paperback
