Description: Marketing in Travel and Tourism : 4th Edition (2010 Trade : Paperback) Victor T.C. Middleton, Michael Morgan, Alan Fyall and Ashok Ranchhod Marketing in Travel and Tourism (4th Edition) is a comprehensive guide designed to navigate the complexities of tourism marketing in the 21st century. This edition builds on mainstream services marketing principles and adapts them to the modern visitor economy. Key features of the updated edition include:Full-Color Interior: Offers enhanced visual appeal with pedagogic elements such as discussion questions and exercises to aid understanding.E-Marketing Emphasis: Includes extensive revisions that focus on the role of e-marketing in tourism.International Case Studies: Provides five in-depth case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases for practical application.Companion Website: Features additional resources such as PowerPoint slides and interactive quizzes to support teaching and learning.This edition presents a global perspective on marketing within the travel industry, making it an essential resource for both students and lecturers.
Price: 24.99 USD
Location: Cedarhurst, New York
End Time: 2025-01-02T10:58:59.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Personalized: No
Number of Pages: 528 Pages
Publication Name: Marketing in Travel and Tourism
Language: English
Publisher: Routledge
Subject: Marketing / General, Industries / Hospitality, Travel & Tourism, Management
Item Height: 0.9 in
Publication Year: 2009
Type: Textbook
Item Weight: 40.1 Oz
Item Length: 10.6 in
Subject Area: Business & Economics
Author: Victor Middleton, Ashok Ranchhod, Mike Morgan, Alan Fyall
Item Width: 7.7 in
Format: Trade Paperback
