Description: Explore the world of hospitality and tourism with this comprehensive textbook by John Bowen, Philip Kotler, and James Makens. Published by Pearson Education in 2016, this hardcover book is the perfect resource for students and professionals alike. With 688 pages, it covers a wide range of topics such as marketing strategy, customer behavior, and destination marketing. This textbook is authored by Seyhmus Baloglu, John Bowen, Philip Kotler, and James Makens, all of whom are experts in the field of hospitality and tourism. It is written in English and measures 10.9 inches in length, 8.6 inches in width, and 1.1 inches in height. With a weight of 60 oz, it is a valuable addition to any bookshelf. Use this book to gain a deeper understanding of the tourism industry and its marketing strategies.
Price: 17.77 USD
Location: Springville, California
End Time: 2024-11-15T19:57:12.000Z
Shipping Cost: 6.13 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Subject: Tourism
Item Length: 10.9in
Item Height: 1.1in
Item Width: 8.6in
Author: Seyhmus Baloglu, John Bowen, Philip Kotler, James Makens
Publication Name: Marketing for Hospitality and Tourism
Format: Hardcover
Language: English
Publisher: Pearson Education
Publication Year: 2016
Type: Textbook
Item Weight: 60 Oz
Number of Pages: 688 Pages
