Description: This comprehensive textbook on marketing is a great resource for students and professionals alike. With a focus on general marketing topics, the book covers everything from the basics of marketing to more advanced strategies and tactics. The authors, Philip Kotler and Gary Armstrong, are well-known experts in the field and have created a valuable resource for anyone interested in marketing. The trade paperback format of the book is easy to carry and read, with a length of 9.9 inches, height of 1 inch, and width of 7.9 inches. The book weighs 44.3 ounces and has 736 pages, making it a convenient and portable read. The book is published by Prentice Hall PTR and was released in 1999, with a 5th edition published in 2000. The book is written in English and includes illustrations, making it a great visual aid for learning.
Price: 2 USD
Location: Garner, North Carolina
End Time: 2025-01-11T00:24:20.000Z
Shipping Cost: 6.88 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Edition: 5
Book Title: Marketing : an Introduction
Number of Pages: 736 Pages
Language: English
Publisher: Prentice Hall PTR
Item Height: 1 in
Publication Year: 1999
Topic: Marketing / General
Illustrator: Yes
Genre: Business & Economics
Item Weight: 44.3 Oz
Author: Philip. Kotler, Gary Armstrong
Item Length: 9.9 in
Item Width: 7.9 in
Format: Trade Paperback
