Description: Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
Price: 159.99 USD
Location: Athens, Georgia
End Time: 2024-09-27T20:51:56.000Z
Shipping Cost: 9.99 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Publication Year: 2022
Format: Loose Leaf Edition
Language: English
Book Title: Marketing : an Introduction
Illustrator: Yes
Author: Philip Kotler, Gary Armstrong
Features: Loose-Leaf
Publisher: Pearson Books
Genre: Business & Economics
Topic: Commerce, Marketing
Number of Pages: Xxiv, 676 Pages
