Description: About this productProduct InformationThis best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value creating it and capturing it drives every effective marketing strategy.Product IdentifiersPublisherPrentice Hall PTRISBN-100132744031ISBN-139780132744034eBay Product ID (ePID)112917531Product Key FeaturesFormatHardcoverPublication Year2012AuthorGary Armstrong, Philip KotlerLanguageEnglishDimensionsWeight41.3 OzWidth8.4in.Height0.9in.Length10.7in.Additional Product FeaturesDewey Edition23Dewey Decimal658.8Age LevelCollege AudienceCopyright Date2013Edition Number11Number of Pages672 PagesEdition DescriptionRevised EditionLc Classification NumberHf5415.K625 2012Lccn2011-042944
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Topic: Marketing
Number of Pages: 672 Pages
Language: English
Publication Name: Marketing : an Introduction
Publisher: Prentice Hall PTR
Item Height: 0.9 in
Publication Year: 2012
Subject: Marketing / General
Features: Revised
Item Weight: 41.3 Oz
Type: Textbook
Author: Philip. Kotler, Gary Armstrong
Item Length: 10.7 in
Subject Area: Business & Economics
Item Width: 8.4 in
Format: Hardcover
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