Description: Marketing Across Cultures, Paperback by Trompenaars, Alfons; Woolliams, Peter, ISBN 1841124710, ISBN-13 9781841124711, Brand New, Free shipping in the US The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerston in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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Number of Pages: 368 Pages
Language: English
Publication Name: Marketing Across Cultures
Publisher: Wiley & Sons, Incorporated, John
Subject: Marketing / General, Decision-Making & Problem Solving
Publication Year: 2004
Item Height: 1.1 in
Item Weight: 20 Oz
Type: Textbook
Author: Fons Trompenaars, Peter Woolliams
Item Length: 8.8 in
Subject Area: Business & Economics
Item Width: 6.2 in
Series: Culture for Business Ser.
Format: Trade Paperback
