Market Planning Guide by Bangs, David H.

Description: About this productSynopsisGet Hands-On, Proven Marketing Basics with This "Bible" of Business Marketing Marketing is the lifeblood for succeeding in business. What venture can survive without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services. This all-new sixth edition of the marketing classic, The Market Planning Guide, contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size businessfrom sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results. From mastering the basics to applying marketing principles to the actual marketing plans of two different companies, this user-friendly workbook gets readers up-to-speed fast, and: Generates solutions to customer-retention issues using Web tools. Delivers a simple process for creating and supporting sales forecasts. Identifies differences in marketing for smaller ventures versus larger companies. Enhances growth opportunities using the Internet for information sharing and troubleshooting. The Market Planning Guideis the most comprehensive, yet easy-to-use marketing planning tool available. Author David H. "Andy" Bangs outlines what's at the heart of marketing an enterprise: the thrill of making a business grow, serving more customers, trying new ways to deliver value to customers, and watching employees grow and develop.Marketing is the lifeblood of succeeding in business. Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services. The Market Planning Guide, 6th Edition provides everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business - from sole proprietors to large corporations. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits, and selling that yields results.Marketing without customers? Every business, whether large or small, has to understand who its customers are and how to sell to those customers cost-effectively, be it products or services. This text aims to provide everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business. Readers should learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including targeting the most profitable customers, standing out from the competition, pricing to maximize profits and selling that yields results.Product IdentifiersISBN-100793159717ISBN-139780793159710eBay Product ID (ePID)2247749Key DetailsAuthorDavid H., Jr. BangsNumber Of Pages248 pagesEdition DescriptionRevisedFormatPaperbackPublication Date2002-09-13LanguageEnglishPublisherKaplan PublishingPublication Year2002Additional DetailsEdition Number6Copyright Date2002IllustratedYesDimensionsWeight21.2 OzHeight0.6 In.Width8.5 In.Length11 In.Target AudienceGroupTradeClassification MethodLCCN2002-007946LC Classification NumberHF5415.122.B36 2002Dewey Decimal658.8/02Dewey Edition21Reviews"The pyrotechnic prose of Alex Lemon's memoir creates an electrifying portrait of a body in crisis, and the way the soul is inexorably, reluctantly, dragged along.... If ever a book was written in blood, it is this one."-- Nick Flynn, author ofAnother Bullshit Night in Suck City

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