Description: Managing New Product Development and Innovation : A Microeconomic Toolbox, Hardcover by Grupp, Hariolf; Maital, Shlomo, ISBN 1840645717, ISBN-13 9781840645712, Brand New, Free shipping in the US Grupp (systems dynamics and innovation, Karlruhe Technical U., Germany) and Maital (management, Samuel Neaman Institute for Advanced Studies in Science and Technology, Israel) describe a new approach to the macroeconomics of innovation that measures the technical quality of new products and guides managers of innovation and technology through some central concerns of knowledge-based companies. They look in particular at which new features should be added to existing products, which radically new features should be innovated, how to integrate marketing with research and development, estimating and optimizing the value of brand names, and measuring the sophistication of product technology. Annotation c. Book News, Inc., Portland, OR ()
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Book Title: Managing New Product Development and Innovation : A Microeconomic
Author: Grupp, Hariolf; Maital, Shlomo
Language: english
