Managing Festivals for Destination Marketing and Branding by Sharad Kumar Kulshr

Description: Managing Festivals for Destination Marketing and Branding by Sharad Kumar Kulshreshtha Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Addresses the most current and promising parts of tourism-centric festivals. The book links tourism festivals around the world as a catalyst for destination marketing and identity. Topics covered include destination brand equity, social media networks, and motivations and expectations of tourists. Publisher Description Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians. Author Biography Sharad Kumar Kulshreshtha (b. 1978), is an Assistant Professor at the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong-Meghalaya (India). He has more than 15 years of teaching and research experience. He has acclaimed publications research papers in various books, journals of national and international repute. He has participated and presented many research papers in national and international Seminars and Conferences. Recently, he has presented a paper International Conference on Wine Market and Cultures of Consumption in School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong. He is supervising Ph.D research scholars in the areas of event tourism, wine tourism, and avi-tourism of north-east India. He has also invited as a resource person in various universities and business associations of India to deliver talks as subject experts. He has co-edited a book on Emerging Dynamics of India Tourism & Hospitality: Transformation and Innovation as well as also editing books on Event Tourism of Northeast India, Indigenous Food and Beverages of Northeast India with repute publisher of India. Details ISBN 1668463571 ISBN-13 9781668463574 Title Managing Festivals for Destination Marketing and Branding Author Sharad Kumar Kulshreshtha Format Paperback Year 2023 Pages 366 Publisher IGI Global GE_Item_ID:141847696; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 230.47 USD

Location: Fairfield, Ohio

End Time: 2025-01-28T06:28:49.000Z

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