Description: Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation : Revisiting Groupthink in the Boardroom, Hardcover by Silver, David, ISBN 1932159886, ISBN-13 9781932159882, Like New Used, Free shipping in the US Silver, who runs a firm that focuses on crisis, litigation, and restructuring financial public relations for publicly traded companies and private corporations, describes the impact of groupthink during a crisis, restructuring, or litigation and how communication skills need to be improved to create a corporate culture with greater immunity to its effects. He reviews case studies of companies whose failure to communicate effectively created disaster (Toyota, BP, and others); theories of communication that determine success or failure and an alternative in terms of organizational hierarchy; and companies that used communication effectively (FedEx, Papa John's, and Taco Bell), arguing for Steve Jobs's tenure at Apple as a communication role model. He then describes a crisis story in a fictional organization and the tools needed to deal with it, like the communications audit and factors related to business education and hiring priorities. Annotation ©2014 Ringgold, Inc., Portland, OR ()
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Book Title: Managing Corporate Communications in the Age of Restructuring, Cr
Number of Pages: 232 Pages
Publication Name: Managing Corporate Communications in the Age of Restructuring, Crisis, and Litigation : Revisiting Groupthink in the Boardroom
Language: English
Publisher: Ross Publishing, Incorporated, J.
Item Height: 0.8 in
Publication Year: 2013
Subject: Public Relations, Decision-Making & Problem Solving
Type: Textbook
Item Weight: 16 Oz
Subject Area: Business & Economics
Author: David Silver
Item Length: 9 in
Item Width: 6 in
Format: Hardcover
