Description: Malcolm McDonald on Key Account ManagementAuthor(s): Malcolm McDonald, Beth Rogers Format: Paperback Publisher: Kogan Page Ltd, United Kingdom Imprint: Kogan Page Ltd ISBN-13: 9780749480776, 978-0749480776 Synopsis Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.
Price: 22.82 GBP
Location: Aldershot
End Time: 2025-02-07T09:40:11.000Z
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Book Title: Malcolm McDonald on Key Account Management
Number of Pages: 248 Pages
Language: English
Publication Name: Malcolm Mcdonald on Key Account Management
Publisher: Kogan Page LTD
Publication Year: 2017
Subject: Management, Marketing, Business
Item Height: 235 mm
Item Weight: 385 g
Type: Textbook
Author: Beth Rogers, Malcolm Mcdonald
Item Width: 158 mm
Format: Paperback
