Description: Make Products That Matter : How to Use Research, Testing and Experiments in Product Development, Paperback by Sharp, Chloe, ISBN 9063696841, ISBN-13 9789063696849, Brand New, Free shipping in the US You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in. "Make Products That Matter" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product-market fit, design thinking, and innovation. It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively. - Get the tools you need to build innovative products and toolkits - Learn how to keep insights and research at the forefront of product development - Your go-to reference, guiding you from ideation to post-launch.
Price: 29.1 USD
Location: Jessup, Maryland
End Time: 2024-11-19T13:01:56.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
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Book Title: Make Products That Matter : How to Use Research, Testing and Experiments in Product Development
Number of Pages: 280 Pages
Language: English
Publisher: Bis B.V., Uitgeverij (Bis Publishers)
Publication Year: 2024
Item Height: 0.9 in
Topic: Commerce, Strategic Planning
Genre: Business & Economics
Item Weight: 25 oz
Item Length: 9.4 in
Author: Chloé Sharp
Item Width: 6.7 in
Format: Trade Paperback
