Description: Title: Lean Customer Development: Building Products Your Customers Will Buy Author: Alvarez, Cindy Publisher: O'Reilly Media Binding: Paperback Pages: 236 Dimensions: 9.02h x 5.98w x 0.51d Product Weight: 0.72 lbs. Language: English ISBN: 9781492023746 How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research--before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products Ships Fast From The USA! Authorized Dealer
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Book Title: Lean Customer Development : Building Products Your Customers Will Buy
Number of Pages: 236 Pages
Language: English
Publisher: O'reilly Media, Incorporated
Topic: Customer Relations, Entrepreneurship, Commerce, General
Item Height: 0.6 in
Publication Year: 2017
Genre: Business & Economics
Item Weight: 10.9 Oz
Author: Cindy Alvarez
Item Length: 8.9 in
Item Width: 6 in
Format: Trade Paperback
