Description: About this Item The item is a book Paperback The Author Name is Johann van Tonder The Title is E-Commerce Website Optimization : Why 95 of Your Website Visitors Don't Buy, and What You Can Do About it Condition New Other Comments Pages Count - 272. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / E-Commerce / Digital Marketing BUSINESS & ECONOMICS / Sales & Selling / General BUSINESS & ECONOMICS / Marketing / General Product Description - Conversion rate optimization CRO is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 166020170
Price: 38.82 USD
Location: US
End Time: 2025-01-10T17:53:55.000Z
Shipping Cost: 0 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / E-Commerce / Digital Marketing
Brand: Kogan Page Ltd
Weight: 0.39
Style: NA
Title: E-Commerce Website Optimization Why 95 of Your Website Visitor
Release Title: E-Commerce Website Optimization Why 95 of Your Website Visitor
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: E-Commerce Website Optimization Why 95 of Your Website Visito
Colour: NA
Material: NA
Department: NA
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 272 Pages
Publication Name: E-Commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2020
Item Height: 0.7 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Sales & Selling / General
Item Weight: 14.9 Oz
Type: Textbook
Author: Johann Van Tonder, Dan Croxen-John
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.2 in
Format: Trade Paperback
