Description: Further DetailsTitle: Understanding Michael PorterCondition: NewEAN: 9781422160596ISBN: 9781422160596Publisher: Harvard Business Review PressFormat: HardbackRelease Date: 12/06/2011Item Height: 234mmItem Length: 155mmItem Weight: 467gAuthor: Joan MagrettaLanguage: EnglishSubtitle: The Essential Guide to Competition and StrategyDescription: Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business may know Porter's name, many managers misunderstand and misuse his concepts. Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter's revolutionary thinking. Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter's ideas. Magretta uses her wide business experience to translate Porter's powerful insights into practice and to correct the most common misconceptions about them--for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers. An added feature is an original Q&A with Porter himself, which includes answers to managers' FAQs.Eminently readable, this book will enable every manager in your organization to grasp Porter's ideas--and swiftly deploy them to drive your company's success.Country/Region of Manufacture: USGenre: Business & FinanceRelease Year: 2011 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 43.23 USD
Location: GU14 0GT
End Time: 2024-12-15T14:03:01.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money back or replacement (buyer's choice)
Publication Name: Understanding Michael Porter
Title: Understanding Michael Porter
EAN: 9781422160596
ISBN: 9781422160596
Release Date: 12/06/2011
Release Year: 2011
Subtitle: The Essential Guide to Competition and Strategy
Country/Region of Manufacture: US
Book Title: Understanding Michael Porter : the Essential Guide to Competition and Strategy
Number of Pages: 256 Pages
Language: English
Publisher: Harvard Business Review Press
Topic: Commerce, Management, Strategic Planning, Teaching Methods & Materials / General
Item Height: 1 in
Publication Year: 2011
Illustrator: Yes
Genre: Education, Business & Economics
Item Weight: 16.5 Oz
Author: Joan Magretta
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
