Description: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
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Location: Bothell, Washington
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Book Title: Guerrilla Marketing : Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
Item Length: 9in.
Item Height: 1in.
Item Width: 6in.
Author: Jay Conrad Levinson
Format: Trade Paperback
Language: English
Topic: Marketing / General, Small Business, Advertising & Promotion
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication Year: 2007
Genre: Business & Economics
Item Weight: 13.8 Oz
Number of Pages: 384 Pages
