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International Marketing: Consuming Globally, Thinking Locally

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:International Marketing: Consuming Globally, Thinking LocallyISBN13:9780471897446ISBN10:0471897442Author:McAuley, Andrew (Author)Description:Die Mehrzahl Der Lehrb?Cher Zum Thema Internationales Marketing Stammt Aus Den Usa Und Konzentriert Sich In Der Regel Auf Multinationale Konzerne (Mnes - Multinational Enterprises) Im Gegensatz Dazu Wurde International Marketing Speziell Auf Die Bed?Rfnisse Von Studenten Zugeschnitten, Die Einen Einsemestrigen Kurs In Internationalem Marketing Belegen Dieses Lehrbuch Vergleicht Die Erfahrung Und Praktiken Von Kleinen Und Mittelst?Ndischen Unternehmen (Smes - Small And Medium-Sized Enterprises) Mit Denen Von Multinationalen Konzernen (Mnes) Dar?Ber Hinaus Enth?Lt Es Eine Breite Palette Von Beispielmaterial Und Fallstudien Anhand Von Kritischen Zwischenf?Llen Werden Verschiedene Aspekte Der Internationalen Marketingpraxis Anschaulich Erl?Utert Die Begleitende Website Enth?Lt Eine Lekt?Reliste Sowie Adressen F?R Weiterf?Hrende Informationen Binding:Paperback, PaperbackPublisher:WileyPublication Date:2001-06-08Weight:1.42 lbsDimensions:0.78'' H x 9.28'' L x 7.46'' WNumber of Pages:352Language:English

Price: 71.66 USD

Location: USA

End Time: 2024-11-23T16:44:30.000Z

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International Marketing: Consuming Globally, Thinking Locally

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Book Title: International Marketing: Consuming Globally, Thinking Locall...

Item Length: 9.3in

Item Height: 0.8in

Item Width: 7.5in

Author: Andrew Mcauley

Publication Name: International Marketing : Consuming Globally, Thinking Locally

Format: Trade Paperback

Language: English

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2001

Type: Textbook

Item Weight: 22 Oz

Number of Pages: 352 Pages

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