Innovative Pricing Strategies to Increase Profits by Daniel Marburger (English)

Description: Innovative Pricing Strategies to Increase Profits by Daniel Marburger Learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no "one size fits all" strategy.Some pricing strategies are better suited to some situations than others. Sams Club, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the stores inventory whereas Walmart Supercenters do not. If Suddenlink Communications bundles Internet, cable, and phone service to increase profits, why does it also sell the same items separately? Is it true that passengers seated next to each other on the same flight might pay dramatically different fares?Inside youll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. Author Biography Daniel R. Marburger is professor of economics at Arizona State University. He has a BS in general management from Purdue University, an MBA from the University of Cincinnati, and a PhD in economics from Arizona State University. He also has three years of experience as a marketing analyst for a Fortune 500 company. He has taught managerial economics at the MBA level for more than 20 years, and has published over 20 scholarly articles in journals such as Industrial and Labor Relations Review, Southern Economic Journal, Economic Inquiry, Managerial and Decision Economics, and the Journal of Economic Education. Details ISBN1631573691 Author Daniel Marburger Publisher Business Expert Press ISBN-10 1631573691 ISBN-13 9781631573699 Format Paperback Imprint Business Expert Press Country of Publication United States Short Title INNOVATIVE PRICING STRATEGIES Language English Media Book Year 2015 Illustrations Illustrations, black and white Pages 200 Place of Publication Sterling Forest Edition 2nd AU Release Date 2015-09-08 NZ Release Date 2015-09-08 UK Release Date 2015-09-08 Edition Description 2nd Revised edition Publication Date 2015-08-30 Audience Professional & Vocational US Release Date 2015-08-30 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:119061295;

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