Innovation And Diffusion Of Software Technology: Mapping Strategies

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Innovation And Diffusion Of Software Technology: Mapping StrategiesISBN13:9780080453262ISBN10:0080453260Author:Pattinson, Hugh (Author), Woodside, Arch G. (Author)Description:This Book Examines B2b Decision Making Processes For Software Application Development To Learn What Really Happens And Why It Happens, This Study Provides A Multi-Level Hermeneutic System Starting With Written Accounts Of Decision-Making Associated With Development And Delivery Of New Software Applications These Accounts Are Then Revisited Through Multiple Rounds Of Researcher And Informant Interpretations The Framework And Supporting Analysis Is Applied To Six Application Software Case Studies That Created New Internet-Based Software Applications Which Were Either Disruptive Or Supporting Disruptive Innovations The Findings From Six Case Studies Suggest That The Hermeneutic Research Framework Proposals Provide A Strong Systematic Platform To Analyse And Interpret Decision-Making With Deep Prospective, Introspective, Retrospective, And With Imaginatively Unbounded Current And Future Perspectives The Author, Arch Woodside Received The 1998 Living Legend In Marketing Award This Book Is International In Scope It Provides Dsa Models, Event Chronology Maps, And Cognitive Maps For More Comprehensive Analysis It Includes Individual Case Study And Cross-Case Findings For New Theory Development Binding:Hardcover, HardcoverPublisher:Elsevier Science LtdPublication Date:2007-11-01Weight:2.1 lbsDimensions:1.61'' H x 9.54'' L x 6.81'' WNumber of Pages:488Language:English

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Location: USA

End Time: 2025-02-03T16:23:08.000Z

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