If You're So Brilliant How Come You Can't Identify Your Key Customers? : The Ess

Description: If You're So Brilliant How Come You Can't Identify Your Key Customers? : The Essential Guide to Key Account Management by Peter Cheverton (2002, Trade Paperback) Product InformationA handbook on key account management (KAM). In How Come You Can't Identify Your Key Customers? Peter Cheverton explores how to achieve the core objectives of KAM, such as how to retain customers in a competitive environment and how to create a customer-intimate business. There are global cases, tools, techniques and exercises.Product IdentifiersPublisherKogan Page, The LimitedISBN-100749437294ISBN-139780749437299eBay Product ID (ePID)2176524Product Key FeaturesFormatTrade PaperbackPublication Year2002LanguageEnglishDimensionsWeight10.6 OzWidth6.9in.Height0.5in.Length8.5in.Additional Product FeaturesDewey Edition21IllustratedYesDewey Decimal658.8/12Age LevelTradeCopyright Date2002AuthorPeter ChevertonLc Classification NumberHf5415.5

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Item must be returned within: 30 Days

Refund will be given as: Money Back

Narrative Type: Nonfiction

Modified Item: No

Type: Illustrated Book

Special Attributes: Dust Jacket, Illustrated

Book Title: If You're So Brilliant ... How Come You Can't Identify Your Key Customers? : The Essential Guide to Key Account Selection

Item Length: 8.5in.

Item Height: 0.5in.

Item Width: 6.9in.

Author: Peter Cheverton

Format: Trade Paperback

Language: English

Topic: Marketing / General, Customer Relations, Sales & Selling / General

Publisher: Kogan Page, The Limited

Publication Year: 2002

Genre: Business & Economics

Item Weight: 10.6 Oz

Number of Pages: 175 Pages