Description: The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Price: 54.83 USD
Location: Matraville, NSW
End Time: 2025-01-05T04:25:18.000Z
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
Return policy details:
EAN: 9780749438760
UPC: 9780749438760
ISBN: 9780749438760
MPN: N/A
Number of Pages: 320 Pages
Publication Name: How to Write Sales Letters That Sell
Language: English
Publisher: Kogan Page, The Limited
Item Height: 0.7 in
Publication Year: 2003
Subject: Business Writing, Sales & Selling / General, Advertising & Promotion
Item Weight: 16.2 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.3 in
Author: Drayton Bird
Item Width: 6.2 in
Format: Trade Paperback
