Description: Global Communication : Theories, Stakeholders, and Trends, Paperback by McPhail, Thomas L.; Phipps, Steven, ISBN 1119522188, ISBN-13 9781119522188, Brand New, Free shipping in the US This book is a definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders, and Trends, 5th Edition has been thoroughly updated with new content, trends, and conclusions, all based on the latest data. Th examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, and Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order Focuses on a broad range of issues, including social media and new services like Netflix, as well as Arab and Asian media Includes major updates on discussion of the Internet to incorporate global events over the last few years (such as Russian use thereof, Fac, Google) Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment Offers an updated instructor's website with an instructor's manual, test banks, and student activities
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Book Title: Global Communication : Theories, Stakeholders, and Trends
Number of Pages: 336 Pages
Publication Name: Global Communication : Theories, Stakeholders, and Trends
Language: English
Publisher: Wiley & Sons, Incorporated, John
Subject: Communication Studies, Media Studies
Publication Year: 2019
Item Height: 0.6 in
Type: Textbook
Item Weight: 19.2 Oz
Author: Steven Phipps, Thomas L. Mcphail
Item Length: 9.9 in
Subject Area: Language Arts & Disciplines, Social Science
Item Width: 7 in
Format: Trade Paperback
