Global And Multinational Advertising

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Global And Multinational AdvertisingISBN13:9780805813951ISBN10:0805813950Author:Englis, Basil G. (Editor)Description:Few Applied Disciplines Are More Sensitive To Cross-Cultural Issues Than Marketing And Consumer Psychology The Chapters Prepared For This Volume Reflect Awareness Of Both Similarities And Differences Within And Across Cultures They Include Analyses Of Methodological Issues, Theoretical Investigations Of Cultural And Social Values And Their Implications For Marketing Specialists, Studies Of Gender- And Sub-Culture Specific Advertising, And Investigations Of Advertising Efforts In Several Different International Markets The Scholars And Advertising Professionals Who Contributed These Chapters Will Have Much To Say To Consumer Psychologists And Marketing Specialists Alike Binding:Paperback, PaperbackPublisher:Psychology PressPublication Date:1994-09-01Weight:0.85 lbsDimensions:0.6'' H x 8.98'' L x 6.48'' WNumber of Pages:278Language:English

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Book Title: Global And Multinational Advertising

Number of Pages: 278 Pages

Language: English

Publication Name: Global and Multinational Advertising

Publisher: Taylor & Francis Group

Publication Year: 1994

Subject: Consumer Behavior, General, Advertising & Promotion

Item Height: 0.7 in

Item Weight: 12.9 Oz

Type: Textbook

Subject Area: Psychology, Business & Economics

Author: Basil G. Englis

Item Length: 6 in

Item Width: 9 in

Format: Uk-B Format Paperback