Description: Further DetailsTitle: Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer MarketingCondition: NewEAN: 9789814383059ISBN: 9789814383059Publisher: World Scientific Publishing Co Pte LtdFormat: HardbackRelease Date: 01/22/2013Description: This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.Language: EnglishCountry/Region of Manufacture: SGAuthor: George Tesar, Jan BodinGenre: Business & FinanceRelease Year: 2013 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
Price: 163.01 USD
Location: GU14 0GT
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Publication Name: Marketing Management In Geographically Remote Industrial Clusters
Title: Marketing Management In Geographically Remote Industrial Clusters
EAN: 9789814383059
ISBN: 9789814383059
Release Date: 01/22/2013
Release Year: 2013
Country/Region of Manufacture: SG
Publisher: World Industries Scientific Publishing Co Pte LTD
Topic: Business Communication / General, Marketing / General, Information Management, International / Marketing
Publication Year: 2012
Book Title: Marketing Management in Geographically Remote Industrial Clusters : Implications for Business-To-Consumer Marketing
Number of Pages: 450 Pages
Language: English
Illustrator: Yes
Genre: Business & Economics
Item Weight: 0 Oz
Author: Jan Bodin, George Tesar
Format: Hardcover
