Description: Further DetailsTitle: The Diffusion of InnovationsCondition: NewSubtitle: A Communication Science PerspectiveEAN: 9781433110832ISBN: 9781433110832Publisher: Peter Lang Publishing IncFormat: HardbackRelease Date: 02/28/2011Description: In the last edition of the Diffusion of Innovations, Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo. It is recommended as a supplementary text for upper-level undergraduate and graduate courses in communication, business and management, information science, and sociology.Language: EnglishCountry/Region of Manufacture: USItem Height: 230mmItem Length: 160mmItem Weight: 480gContributor: George A. Barnett (Edited by), Arun Vishwanath (Edited by)Genre: Society & CultureTopic: Social Sciences, Computing & Internet, Language & Reference, Business & Finance, Films & TV, Technology & EngineeringAuthor: George A. BarnettRelease Year: 2011 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The Diffusion of Innovations
Title: The Diffusion of Innovations
Subtitle: A Communication Science Perspective
EAN: 9781433110832
ISBN: 9781433110832
Release Date: 02/28/2011
Release Year: 2011
Country/Region of Manufacture: US
Item Height: 230mm
Contributor: Arun Vishwanath (Edited by)
Genre: Society & Culture
Topic: Technology & Engineering
Number of Pages: 240 Pages
Publication Name: Diffusion of Innovations : a Communication Science Perspective
Language: English
Publisher: Lang A&G International Academic Publishers, Peter
Publication Year: 2011
Subject: Communication Studies, Social Aspects, Education, Business Aspects, Sociology / General, General
Features: New Edition
Item Weight: 17.3 Oz
Type: Textbook
Item Length: 9.1 in
Subject Area: Art, Technology & Engineering, Language Arts & Disciplines, Social Science, Business & Economics
Author: George A. Barnett
Item Width: 6.3 in
Format: Hardcover
