Description: Generation Z Marketing and Management in Tourism and Hospitality Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). The Future of the Industry Author(s): Nikolaos Stylos, Roya Rahimi, Bendegul Okumus, Sarah Williams Format: Hardback Publisher: Springer Nature Switzerland AG, Switzerland Imprint: Springer Nature Switzerland AG ISBN-13: 9783030706944, 978-3030706944 Synopsis Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Price: 117.96 GBP
Location: Aldershot
End Time: 2024-12-22T12:42:57.000Z
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Book Title: Generation Z Marketing and Management in Tourism and Hospitality
Item Height: 210 mm
Item Width: 148 mm
Author: Sarah Williams, Nikolaos Stylos, Bendegul Okumus, Roya Rahimi
Publication Name: Generation Z Marketing and Management in Tourism and Hospitality: the Future of the Industry
Format: Hardcover
Language: English
Publisher: Springer Nature Switzerland A&G
Subject: Marketing, Business
Publication Year: 2021
Type: Textbook
Item Weight: 601 g
Number of Pages: 332 Pages
