Gamification for Product Excellence: Make your product stand out with higher use

Description: Gamification for Product Excellence by Mike Hyzy, Bret Wardle, Gabe Zichermann This book helps you to take your product management strategy to the next level by standing out in crowded markets. Along with boosting user adoption rates by creating engaging products that incorporate playful elements, learn gamification theory and how to integrate it into your design, product development, and product management processes. FORMAT Paperback CONDITION Brand New Publisher Description Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable productsKey FeaturesDesign gamification frameworks that captivate users and deliver a compelling experienceBuild a successful gamification strategy to go from concept to prototype to production with easeGamify product management processes using game techniques to effectively lead teams and stakeholdersPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionAre you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, youll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. Youll get a chance to implement and test the designed strategy prototype with the users for feedback. Youll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation.By the end of this book, youll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.What you will learnExplore gamification and learn how to engage your user with itGain insights into the functionality and implementation of different gamification frameworksMaster specific game elements and mechanics that can be used to improve user experiencesDesign a successful gamification strategy to test your hypothesis and develop a business caseImplement and test the prototype youve created with users for feedbackSay the right words to sell your gamification strategy to stakeholdersUse design thinking exercises and game elements to improve the product management processWho this book is forIf you are a product manager, product leader, or product designer weaving gamified experiences and crafting exceptional digital products from conception to reality, then this book is the absolute right pick for you. The topics covered will enable you to level up your products and unleash their full potential through gamification. All the gamification strategies and frameworks discussed in this book can be practically applied across different domains with ease. Author Biography Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future. Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using "hi-scores" in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute. Table of Contents Table of ContentsGamification BasicsGamification for Product ManagersGamification Frameworks and ExpertsUnderstanding Your UserGame Mechanics and PsychologyDesigning a Gamification StrategyImplementing Your GamificationChallenges and Limitations in GamificationSelling Your Gamification StrategyGamify Your Product Development ProcessCase Studies and Best PracticesThe Future of Gamification Details ISBN1837638381 Author Gabe Zichermann Publisher Packt Publishing Limited Year 2023 ISBN-13 9781837638383 Format Paperback Imprint Packt Publishing Limited Place of Publication Birmingham Country of Publication United Kingdom Audience General DEWEY 658.5 Pages 350 Publication Date 2023-09-29 Subtitle Make your product stand out with higher user engagement, retention, and innovation UK Release Date 2023-09-29 ISBN-10 1837638381 We've got this At The Nile, if you're looking for it, we've got it. 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