Description: Gaining Momentum: Managing The Diffusion Of InnovationsAuthor(s): Joe Tidd Format: Hardback Publisher: Imperial College Press, United Kingdom Imprint: Imperial College Press ISBN-13: 9781848163546, 978-1848163546 Synopsis Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
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Book Title: Gaining Momentum: Managing The Diffusion Of Innovations
Publisher: Imperial College Press
Subject: Business
Publication Year: 2010
Number of Pages: 448 Pages
Publication Name: Gaining Momentum: Managing the Diffusion of Innovations
Language: English
Type: Textbook
Author: Joe Tidd
Series: Series on Technology Management
Format: Hardcover
