Frank H Jump- Fading Ad Photographs- Omega Oil

Description: OMEGA OIL: For Sun Burn, For Weak Backs, For Stiff Joints, For Sore Muscles, For Athletes. Trial Bottle 10¢. - West 147th Street, and Frederick Douglass, Harlem, New York City. Taken March 1997. Ad circa 1910. Hung in N-Y Historical Society Exhibition from August to November 1998. Marketed as an all-purpose miracle oil, the company was incorporated from February 3, 1870, through April 2, 1924. Snake oil in American vernacular has a negative connotation that suggests medical quackery and hoax cures. In China, snake oil is used to treat rheumatoid arthritis and is proven to contain high concentrations of eicosapentaenoic acid or EPA, one of the omega-3 fatty acids. Although the actual compounds in snake oil may have an analgesic effect, it has generally come to mean a panacea. An elixir—derived from the Arabic word al-iksir, meaning “effective recipe”— is usually made with alcohol, not unlike a tincture that contains one particular active ingredient dissolved in alcohol, and is usually pleasant tasting. Again, the use of elixirs suggests miraculous cures and panacea. Many liniments were highly aromatic and contained salicylic acid (aspirin) and capsaicin (active ingredient in hot chili pepper).All of these purported medicinal products were marketed and sold during the turn of the twentieth century all over the country, and perhaps first in New York City. One just has to begin a journey on an urban yellow brick road in a spiral search of one of these ancient hucksters, and he will soon hear their tireless and faded siren’s song beckoning to him. - Fading Ads of NYC, History Press 2011 This unique unframed and matted photograph by Frank H Jump captures the essence of vintage hand-painted mural ads through the subject of ghost signs and is the first fading ad photographed by Jump. This is the image that launched the Fading Ad Campaign.The photograph depicts the Omega Oil fading ad and was taken with Ektachrome file and used the Cibachrome production technique in the 1990s to create this museum quality print. The photographer's eye for detail and composition make this a one-of-a-kind (OOAK) piece, ideal for art enthusiasts and collectors alike. The photograph showcases the beauty and allure of ghost signs, depicting the history and evolution of urban landscapes through the years. The piece is perfect for those interested in street art and advertising, with a keen eye for detail and appreciation for the historical significance of fading ads. This rare find is a must-have for any art collection. ABOUT THE ARTIST: Frank H. Jump conceived The Fading Ad Campaign as a photographic project documenting vintage mural ads on building brick faces in New York City spanning nearly a century. It has become a metaphor for survival since, like the artist, many of these ads have long outlived their expected life span. Although this project doesn’t deal directly with HIV/AIDS, it is no accident Jump has chosen to document such a transitory and evanescent subject. Of the countless ads Jump has photographed, many have already been covered up, vandalized, or destroyed. But still many silently cling to the walls of buildings, barely noticed by the rushing passersby. Jump is a retired NYC educator and his work has been exhibited throughout the last 30 years from the N-Y Historical Society to venues in Brooklyn and as far as Athens Greece during the Summer Olympics in 2006, and more recently at the Neon Museum of Philadelphia in 2021.

Price: 900 USD

Location: Milton, Delaware

End Time: 2025-01-24T03:29:03.000Z

Shipping Cost: N/A USD