Forecasting for the Pharmaceutical Industry: Models for New Product and In-Ma...

Description: Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them [Hardcover] Cook, Arthur G. Product Overview Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. In virtually every decision, a pharmaceutical executive considers some type of forecast. This process of predicting the future is crucial to many aspects of the company - from next month's production schedule, to market estimates for drugs in the next decade. The pharmaceutical forecaster needs to strike a delicate balance between over- engineering the forecast - including rafts of data and complex ’black box’ equations that few stakeholders understand and even fewer buy into - and an overly simplistic approach that relies too heavily on anecdotal information and opinion. Arthur G. Cook's highly pragmatic guide explains the basis of a successful balanced forecast for products in development as well as currently marketed products. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches. The text is liberally illustrated with tables, diagrams and examples. The final extended case study provides the reader with an opportunity to test out their knowledge. The second edition has been updated throughout and includes a brand new chapter focusing on specialized topics such as forecasting for orphan drugs and biosimilars. Read more Details Publisher ‏ : ‎ Gower; 2nd edition (April 28, 2015) Language ‏ : ‎ English Hardcover ‏ : ‎ 234 pages ISBN-10 ‏ : ‎ 1472460111 ISBN-13 ‏ : ‎ 10 Item Weight ‏ : ‎ 1.46 pounds Dimensions ‏ : ‎ 7 x 1 x 10 inches Best Sellers Rank: #2,290,934 in Books (See Top 100 in Books) #262 in Pharmaceutical & Biotechnology Industry (Books) #866 in Business Planning & Forecasting (Books) #4,973 in Systems & Planning #262 in Pharmaceutical & Biotechnology Industry (Books) Stock Photos Please Note: All of our book listings use stock photos unless otherwise stated. Please read our descriptions for accurate conditions and editions, don't use the photos! Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.

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