Event Planning: Communicating Theory and Practice by Leeanne Mcmanus (English) P

Description: Event Planning by Leeanne Mcmanus, Mary Elizabeth Rouse, Stephanie Verni Offers a unique approach that connects concepts in communication to practical event planning ideas. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description New Second Edition Now Available!Event Planning: Communicating Theory & Practice, 2nd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the "why" behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. Exemplary case studies from experts in the field, combined with thought-provoking activities and insightful text, will help students understand what it takes to succeed in a career as an event planner. Table of Contents PrefaceAcknowledgmentsAbout the AuthorsChapter 1: Communication: The Secret to Success in Event PlanningEvent PlanningDefinitions of Event PlanningResponsibilities of an Event PlannerTypes of EventsCommunication ConnectionCommunication CompetenceIntercultural and Interpersonal InteractionsDiversityDialogueKey TermsDiscussion QuestionsCommunicative Competence ScaleReferencesChapter 2: Interpersonal Engagement: The Importance of Listening to Others Interpersonal CommunicationThe Importance of ListeningImproving Your Listening SkillsBarriers to ListeningRhetorical SensitivitySelf-disclosureUncertainty Reduction TheoryPerceptionAttribution TheoryKey TermsDiscussion QuestionsActivityReferencesChapter 3: Nonverbal Communication: The Unspoken Words of Event PlanningNonverbal CommunicationKinesicsFacial DisplaysOculesicsOlfacticsHapticsPhysical AppearanceArtifactsParalanguageProxemicsChronemicsKey TermsDiscussion QuestionsActivitiesReferencesChapter 4: Skills of the Event Planner: Your Road Map to Success Skills for Successful Event PlanningResponsibility and Self-ControlAvailabilityFlexibilityOrganizationTime Management and Multi-Tasking SkillsDetail-Oriented SkillsBusiness SavvyAn Eye for DesignVision and IntuitionPassionKey TermsDiscussion QuestionsActivityReferencesChapter 5: Hospitality: Invaluable Lessons from an Established Industry The Hospitality IndustryThe Pre-eminence of Customer ServiceThe Necessity of Knowing the GuestThe Importance of the Planning ProcessThe Need for a Wide Range of SkillsThe Usefulness of Understanding Industry TrendsKey TermsDiscussion QuestionsActivityReferencesChapter 6: Creativity: Event Planning with Panache CreativityFostering CreativityCreativity in the EnvironmentThe Creative ProcessBarriers to CreativityKey TermsDiscussion QuestionsActivityReferencesChapter 7: Budgeting: The Financial Side of Event PlanningBudgetingSocial Exchange TheoryClient CollaborationBudget StressKey TermsDiscussion QuestionsActivityReferencesChapter 8: Negotiation and Contracts: The Ethical Side of Event Planning NegotiationContractsEthicsKey TermsDiscussion QuestionsActivityReferencesChapter 9: Staging: Setting the Scene for the EventStaging the EventVenueTravelMapping the SpaceHospitality and SeatingDécor and ThemeAmbianceMusic and SoundKey TermsDiscussion QuestionsActivityReferencesChapter 10: The Event: From Scripting to ReflectingScriptingFood and BeveragesInvitationsProgramsRegistrationSpeakers, Guests and Special InviteesInteractive MediaGiftsReflectionKey TermsDiscussion QuestionsActivityReferencesChapter 11: Event Tourism: Connecting Event Planners to the Tourism Industry Event TourismEvent Tourism Attendance and SatisfactionStrategic Planning and Event TourismEvent SponsorshipMarketing the Event LocationVolunteersAccessibility, Safety, and Security at EventsJobs for Event Planners in the Event Tourism IndustryKey TermsDiscussion QuestionsActivityReferencesChapter 12: Conflict and Crisis: Dealing with Unexpected Issues ConflictConflict Management MethodsCrisisCrisis ResponseCalm Under PressureKey TermsDiscussion QuestionsActivityReferencesChapter 13: Integrated Marketing Communication: Promoting the Event Integrated Marketing CommunicationPublic RelationsMarketingAdvertisingPromotionsSocial MediaKey TermsDiscussion QuestionsActivityReferencesChapter 14: Leadership: Empowering Others in Event Planning LeadershipDelegation of ResponsibilityVisionPerseverance and Self-ConfidenceEmotional IntelligenceMotivationKey TermsDiscussion QuestionsActivityReferencesChapter 15: Entrepreneurship: Starting Your Own Event Planning Business EntrepreneurshipQualities of an EntrepreneurAdvantages of an Entrepreneurial LifeDisadvantages of an Entrepreneurial LifeThe Hybrid ApproachThe Business PlanBranding Your BusinessBranding Your Business through Social MediaNetworkingMentorshipKey TermsDiscussion QuestionsActivityReferencesAppendices A-F Glossary Index Details ISBN1792408889 Short Title Event Planning Language English Year 2020 Edition 2nd ISBN-10 1792408889 ISBN-13 9781792408885 Subtitle Communicating Theory and Practice Pages 277 Publisher Kendall/Hunt Publishing Co ,U.S. Format Paperback Imprint Kendall/Hunt Publishing Co ,U.S. Place of Publication Iowa Country of Publication United States AU Release Date 2020-01-14 NZ Release Date 2020-01-14 UK Release Date 2020-01-14 Author Stephanie Verni Edition Description 2nd Revised edition Audience Tertiary & Higher Education Publication Date 2020-01-30 US Release Date 2020-01-30 We've got this At The Nile, if you're looking for it, we've got it. 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