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Book Title: Essentials of Marketing : A Global-Managerial Approach Hardcover
Number of Pages: 576 Pages
Language: English
Publication Name: Essentials of Marketing : a Global-Managerial Approach
Publisher: McGraw-Hill Higher Education
Publication Year: 1993
Subject: Marketing / General
Item Weight: 34.5 Oz
Type: Textbook
Author: E. Jerome Mccarthy Jr., William D. Perreault
Subject Area: Business & Economics
Series: Marketing Ser.
Format: Hardcover
