Entrepreneurship for the Creative and Cultural Industries by Bonita M. Kolb (Eng

Description: Entrepreneurship for the Creative and Cultural Industries by Bonita M. Kolb This book will teach the basics of business in a way relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language or using social media marketing, this textbook covers the entrepreneurial skills required to succeed in the creative sector. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product.Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy.This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries. Author Biography Bonita M. Kolb is Professor Emeritus of Business Administration at LycomingCollege, USA. Table of Contents Introduction Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the Numbers 7. Distributing Your Product 8. Promoting and Branding the Product 9. Building Social Media Relationships Part 3: Growing Your Business to the Next Level 10. Financial Concepts for Success 11. Expanding the Business 12. Legal and Management Issues for Growth Details ISBN0367419734 Publisher Taylor & Francis Ltd Year 2020 ISBN-10 0367419734 ISBN-13 9780367419738 Edition 2nd Format Paperback Imprint Routledge Place of Publication London Country of Publication United Kingdom Replaces 9781138019546 Illustrations 1 Tables, black and white Author Bonita M. Kolb Affiliation Lycoming College, USA DEWEY 700.68 Language English Publication Date 2020-04-09 AU Release Date 2020-04-09 NZ Release Date 2020-04-09 UK Release Date 2020-04-09 Pages 258 Edition Description 2nd edition Series Discovering the Creative Industries Alternative 9780367419721 Audience Tertiary & Higher Education Replaced by 9781032811765 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:127283889;

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