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Engineering Legitimacy : How Institutional Entrepreneurs in E-Commerce Bring ...

Description: Engineering Legitimacy : How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Age, Hardcover by Petkova, Iva, ISBN 3319907069, ISBN-13 9783319907062, Like New Used, Free shipping in the US

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside “disruptors” seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstanding question in the sociology of organizations and neo-institutional theory: How do institutionalized organizations in creative industries resolve the inherent conflict between art and commerce, particularly in a changing institutional environment? Engineering Legitimacy outlines the processes through which e-commerce and social commerce companies in fashion disturb and reconstruct the industry, crosscutting their technical field of expertise and looking to legitimize their innovative practice in the institutionally elaborated field of fashion. Through an analysis of the emerging culture of innovation collectively created by start-up outsider disruptors, this book contemplates how fashion-technology companies transform their moral narratives into acceptable commercial practice, legitimating a model of profound institutional change over the operations of fashion companies.

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Engineering Legitimacy : How Institutional Entrepreneurs in E-Commerce Bring ...

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Book Title: Engineering Legitimacy : How Institutional Entrepreneurs in e-Commerce Bring Fashion Companies into the Digital Age

Number of Pages: Xvii, 188 Pages

Language: English

Publisher: Springer International Publishing A&G

Publication Year: 2018

Topic: Archaeology, Sociology / General, Industries / Fashion & Textile Industry, New Business Enterprises, Anthropology / General, E-Commerce / General (See Also Computers / Electronic Commerce)

Illustrator: Yes

Genre: Social Science, Business & Economics

Item Weight: 94.2 Oz

Author: Iva Petkova

Item Length: 8.3 in

Item Width: 5.8 in

Format: Hardcover

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