Employer Branding For Competitive Advantage: Models And Implementation Stra...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Employer Branding For Competitive Advantage: Models And Implementation StrategiesISBN13:9780367650964ISBN10:0367650967Author:Rana, Geeta (Editor), Agarwal, Shivani (Editor), Sharma, Ravindra (Editor)Description:This Book Shows How To Build And Maintain A Distinctive And Credible Employer Brand And Develop A Set Of Relevant Success Metrics To Help Measure Return On Investment (Roi) Starting With The Current Interest In Employer Branding, This Book Looks At The Historical Roots Of Brand Management And The Practical Steps To Achieve Employer Brand Management Success The Book Will Review The Pressures That Have Generated Current Interest In Employer Branding It Goes On To Look At The Historical Roots Of Brand Management And The Practical Steps Necessary To Achieve Employer Brand Management Success The Book Includes The Business Case, Research, Positioning, Implementation, Management And Measurement, And Case Studies Of Big-Named Employer Brand Stories This Book Will Provide New Insights Into The Field Of Employer Branding And Provide Directions And Tools For Organizational Brand Building It Will Be Beneficial For Research Scholars, Engineers, Practitioners, And Management Students Binding:Hardcover, HardcoverPublisher:CRC PressPublication Date:2021-03-22Weight:1 lbsDimensions:0.7'' H x 9.4'' L x 6'' WNumber of Pages:204Language:English

Price: 183.45 USD

Location: USA

End Time: 2024-12-23T16:02:34.000Z

Shipping Cost: 0 USD