Description: This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures that have generated current interest in employer branding. It goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success. The book includes the business case, research, positioning, implementation, management and measurement, and case studies of big-named employer brand stories. This book will provide new insights into the field of employer branding and provide directions and tools for organizational brand building. It will be beneficial for research scholars, engineers, practitioners, and management students.
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Location: Wiri
End Time: 2025-01-16T07:40:23.000Z
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EAN: 9780367650964
UPC: 9780367650964
ISBN: 9780367650964
MPN: N/A
Book Title: Employer Branding for Competitive Advantage: Model
Item Length: 23.9 cm
Number of Pages: 204 Pages
Publication Name: Employer Branding for Competitive Advantage: Models and Implementation Strategies
Language: English
Publisher: Taylor & Francis Ltd
Item Height: 234 mm
Subject: Management, Advertising
Publication Year: 2021
Type: Textbook
Item Weight: 454 g
Author: Shivani Agarwal, Ravindra Sharma, Geeta Rana
Item Width: 156 mm
Format: Hardcover
