Description: E-commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do About It, Paperback by Croxen-john, Dan; Van Tonder, Johann, ISBN 178966442X, ISBN-13 9781789664423, Brand New, Free shipping in the US Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. 'E-commerce Website Optimization' provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, as well as a new chapter on persuasive copywriting. Alongside updated case studies and newly recommended tools, 'E-commerce Website Optimization' is an invaluabl for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief officers and heads of online sales, to entrepreneurs and small business owners."
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End Time: 2025-02-02T21:37:14.000Z
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Book Title: E-commerce Website Optimization : Why 95% of Your Website Visitor
Number of Pages: 272 Pages
Publication Name: E-Commerce Website Optimization : Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2020
Item Height: 0.7 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Sales & Selling / General
Item Weight: 14.9 Oz
Type: Textbook
Author: Johann Van Tonder, Dan Croxen-John
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.2 in
Format: Trade Paperback
