Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Driving Digital Strategy: A Guide To Reimagining Your BusinessISBN13:9781633692688ISBN10:163369268XAuthor:Gupta, Sunil (Author)Description:Digital Transformation Is No Longer News--It's A Necessity Despite The Widespread Threat Of Disruption, Many Large Companies In Traditional Industries Have Succeeded At Digitizing Their Businesses In Truly Transformative Ways The New York Times, Formerly A Bastion Of Traditional Media, Has Created A Thriving Digital Product Behind A Carefully Designed Paywall Best Buy Has Transformed Its Business In The Face Of 'S Threat John Deere Has Formed A Data-Analysis Arm To Complement Its Farm-Equipment Business And Goldman Sachs And Many Others Are Using Digital Technologies To Reimagine Their Businesses In Driving Digital Strategy, Harvard Business School Professor Sunil Gupta Provides An Actionable Framework For Following Their Lead For Over A Decade, Gupta Has Studied Digital Transformation At Fortune 500 Companies He Knows What Works And What Doesn't Merely Dabbling In Digital Or Launching A Small Independent Unit, Which Many Companies Do, Will Not Bring Success Instead You Need To Fundamentally Change The Core Of Your Business And Ensure That Your Digital Strategy Touches All Aspects Of Your Organization: Your Business Model, Value Chain, Customer Relationships, And Company Culture Gupta Covers Each Aspect In Vivid Detail While Providing Navigation Tips And Best Practices Along The Way Filled With Rich And Illuminating Case Studies Of Companies At The Forefront Of Digital Transformation, Driving Digital Strategy Is The Comprehensive Guide You Need To Take Full Advantage Of The Limitless Opportunities The Digital Age Provides Binding:Hardcover, HardcoverPublisher:HARVARD BUSINESS REVIEW PRPublication Date:2018-08-14Weight:1.15 lbsDimensions:1.2'' H x 9.2'' L x 6.4'' WNumber of Pages:288Language:English
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Location: USA
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Book Title: Driving Digital Strategy: A Guide To Reimagining Your Busine...
Item Length: 9.2in
Item Width: 6.1in
Author: Sunil Gupta
Publication Name: Driving Digital Strategy : a Guide to Reimagining Your Business
Format: Hardcover
Language: English
Publisher: Harvard Business Review Press
Publication Year: 2018
Type: Textbook
Item Weight: 0 Oz
Number of Pages: 288 Pages