Drayton Bird Commonsense Direct and Digital Marketing (Paperback) (UK IMPORT)

Description: Further DetailsTitle: Commonsense Direct and Digital MarketingCondition: NewEAN: 9780749447601ISBN: 9780749447601Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 06/03/2007Item Height: 246mmItem Length: 190mmItem Width: 23mmItem Weight: 854gAuthor: Drayton BirdLanguage: EnglishISBN-10: 0749447605Description: Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2007 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.

Price: 58.27 USD

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End Time: 2025-01-24T01:48:34.000Z

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