Description: Disney Culture, Paperback by Wills, John, ISBN 0813583322, ISBN-13 9780813583327, Brand New, Free shipping in the US Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking. Welcome to “the Disney Way.”
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Book Title: Disney Culture
Number of Pages: 140 Pages
Language: English
Publisher: Rutgers University Press
Topic: Film / Genres / Animated, Organizational Behavior, Modern / 20th Century, Popular Culture, Film / History & Criticism
Publication Year: 2017
Item Height: 0.6 in
Genre: Literary Criticism, Performing Arts, Social Science, Business & Economics
Item Weight: 5 oz
Item Length: 7 in
Author: John Wills
Book Series: Quick Takes: Movies and Popular Culture Ser.
Item Width: 4.4 in
Format: Trade Paperback
