Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Data Warehousing: The Route To Mass CommunicationISBN13:9780471963288ISBN10:0471963283Author:Kelly, Sean (Author)Description:The Highly Competitive Nature Of Business In The 1990S Has Led To The Constant Quest For New Ways Of Achieving Market Dominance The Implementation Of New Technology Is One Method Of Attaining Advancement But Its Full Benefit, Until Recently, Has Failed To Be Released Data Warehousing Is The Dawn Of Analytical Information Processing Though Companies Have Amassed An Enormous Amount Of Data, They Haven't Always Been Able To Use It Because It Is Unstructured, Unintegrated Or Polluted This Book Shows How To Transform This Vast Pool Of Data Into Information Of Strategic Significance Taking Up Where Database Marketing Leaves Off, It Offers Practical Ideas For Businesses To Realize Staggering Response Rates From Mailings, Focuses Marketing Campaigns, And More Binding:Paperback, PaperbackPublisher:WILEYPublication Date:1996-07-10Weight:0.81 lbsDimensions:0.56'' H x 9'' L x 5.99'' WNumber of Pages:228Language:English
Price: 99.5 USD
Location: USA
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Book Title: Data Warehousing: The Route To Mass Communication
Item Length: 9.1in
Item Height: 0.5in
Item Width: 5.9in
Author: SEAN Kelly
Publication Name: Data Warehousing : the Route to Mass Communication
Format: Trade Paperback
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 1996
Type: Textbook
Item Weight: 12 Oz
Number of Pages: 228 Pages
